Glossary
Marketing & Business Terms


This is a glossary of marketing terms mixed with business terms. This is a work in progress.
New terms are added as the topic is discussed in a blog post.


A/B Testing

Testing between two sets up options to see which one produces better results.

Affiliate Marketing

Affiliate marketing is a type of marketing in which a business rewards (cash or otherwise) affiliates who bring in customers through the affiliate’s own marketing endeavors

Influence

The capacity to have an effect, change someone’s mind, or impact their decision.

Marketing

Promoting an exchange relationship between a seller and a buyer

Social Proof

People following the advice of other people (they may not even know) in order to gain the same benefits (e.g., testimonials)




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