6 Basic SEO Techniques I Pay Particular Attention To – Especially #3

No SEO usually means no traffic. It is that important. SEO can be difficult but there are some very basic techniques that can be a good start.

By Navid  |   01 Oct, 2019  |   0  |  Published in Marketing, SEO & SEM,

Anyone operating a website or a blog these days knows that they cannot run away from Search Engine Optimization (SEO) – unless of course, they don’t want to be on the receiving end of Big G’s grace (or any search engine for that matter).  In fact, the majority of the traffic that most websites receive these days come straight from search results.   We are talking about a very sizable chunk.  Direct traffic is great but when most of that traffic comes from search engines, then SEO becomes a must.

SEO “techniques” can be intimidating, to say the least.  They are not easy for everyone to implement.  We all have to walk before we can run, right?!  So, in order to make matters simple, below are the 4 basic SEO techniques that I follow on my site.  They are simple and easy to put to work.  In fact, I follow a ritual or routine with every new post to make sure that these 4 items are satisfied.

So here are my top SEO techniques:

Title Attribute

Every page, or every post (if blogging) must have a title.  How that title is written is important to me.  For example, when it comes to blog post titles, my goal is typically to come up with something intriguing.  “5 ways to do this…”, “How I don’t do that…”, etc.  The idea is that by creating a title that tickles curiosity enough to get a click, I am essentially increasing my chances that someone will read my whole article.  The more people reading my posts, the more likely that they might share it on social media or post a link back to it from their own website.

So, by writing well-written and intriguing titles, I am increasing my chances of getting more viewership and natural links.  Two very critical variables in determining the worthiness of a page by a search engine.

Slug Attribute

In terms of slug attributes, my approach is simple: 1) never use “_” (underscore) to separate words, since some search engines do not see that as a “space”, 2) remove most conjunctions and other irrelevant words and leave keywords in the slug.

So, let’s say the title of my article is “17 ways to be a better website designer that customers line up for”.

  • A poor slug would be: “17_ways_to_be_a_better_website_designer_that_customers_line_up_for”
  • A better slug would be: “17-ways-better-website-designer-business-that-customers-want

Metadata

What goes in the metadata part of a page is also extremely important.  Yes, it is true that just placing a bunch of keywords in the metadata section isn’t going to get anyone ranked high anymore (btw, this hasn’t been the case for a while now).  However, setting up a careful metadata section makes it easier for search engine spiders to better understand what a page is about.  Again, I follow a routine here.  There are a few basic headers that need to be present in the <head> … </head> section of each page:

Keyword density

Keyword density refers to the ratio of the most important keyword on a page (i.e. what you want to rank for) to the rest of the content on that page.  Let’s say I want to write a page about Search Engine Optimization.  If I happen to mention that keyword just once or twice in a 500-word article, then chances are that search engines aren’t going to rank that page high for that keyword.  What I need to do is to make sure that there is a proper balance between my targeted keywords and the rest of my content.  I am not in any way suggesting that one should use keyword(s) every other word (what is commonly referred to as “keyword stuffing”.  In fact, one might even get penalized for that by search engines because they assume that one is trying to rig the results artificially.  Again, moderation is key here but if I am not using my keyword in the right ration then my content will most likely no receive the attention that (I think) it deserves.

Image Attributes

Image attributes are also extremely important.  Search engines do not naturally understand images.  This means that no matter how pretty an image, search engine spiders will treat as an object without meaning for the most part.  Now, there has been a lot of advancements in this technology and today bots can sometimes identify an image.  However, the key here is that since the said image is appearing on my site, I have an opportunity here to make it work to my advantage.  By giving my images proper attributes things such as title and size information, I make it easier for bots to understand why that image is there.

I hope you understand that by no means is a comprehensive SEO list.  These techniques are only the basics of what I do on my sites to get them to rank appropriately.



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